Gazette.net: Immigrant sisters take road less traveledPosted on
‘Powerhouse’ Portuguese émigrés boost parents’ paving business to next levels
Their parents’ dream was to pave a future for their children in America. Years later, the Luis sisters continue to lay that foundation, as their road construction business restored the Silver Spring road on which they grew up.
“It took us five years to get our [citizenship documents] from Portugal,” Natalia Luis said. “When we first got here, we didn’t know anything. And here, paving the street where so many of our dreams began, that’s just superstar stuff.”
Now, Luis, 39, and her sister, Cidalia Luis, 42, plan to take those dreams for M. Luis Construction even further, with the recent acquisition of an asphalt manufacturing plant in Rockville from Lafarge North America. The acquisition could lead to as many as 100 new hires in the next six months; the company already has hired 17 for the new plant. According to a company statement, it plans to invest $5 million in employee costs in the first year.
M. Luis has about 250 employees, with most working at the main operations hub in Laurel, although the corporate headquarters are in Baltimore. The company also has an office in Clinton.
“What’s important for us is that this hasn’t been a smooth ride; it’s been uphill and bumpy. But through hard work and perseverance, success really is the only option. We’re proof,” Cidalia Luis said.
Pending state certification, the Rockville acquisition could make M. Luis the only state asphalt manufacturer that is certified as both minority- and woman-owned and the second woman-owned asphalt manufacturer in Maryland. The sisters did not disclose company revenues or how much the new plant cost.
“This is a very, very shrewd move. Controlling your own manufacturing facility keeps costs down, helps you be competitive and lets you expand,” said Michael C. Henderson, president of the Baltimore metro chapter of Associated Builders and Contractors.
He described the Luis sisters as two of the most dynamic business leaders he ever has come across.
“What I really love about these ladies is how they are committed not only to being a great business, but they really care about their people,” Henderson said.
The Luis sisters received the Latina PowerHouse award at the Maryland Hispanic Business Conference this fall.
At that conference, the sisters were inviting small and minority-owned businesses to seek them out for subcontracting work and working to inspire more women to take on leadership roles, said Veronica Cool, chairwoman of the conference and a vice president with Wachovia Bank.
“Any opportunity they have to celebrate and pull people into the industry, they do,” Cool said. “You’ve got these two fly women in their designer outfits and high-heel shoes and they know their business inside and out, and we love them for it.”
The sisters and their parents emigrated from Portugal to Kensington in 1979 to fulfill the parents’ dream of being the first in their village to attend college. They fulfilled that dream, graduating from the University of Maryland, College Park.
In the meantime, their parents started M. Luis in 1985, laying a strong groundwork for their daughters’ career after the sisters returned from college and graduate school.
“We really wanted to become role models. This is an industry where women face huge challenges in terms of acceptance and other barriers,” Natalia Luis aid.
“We want not to be regarded as the secretaries in the room. Still, to this day, we go places where people look at us like we’re second-class citizens,” Cidalia Luis said.
The sisters, now residents of Washington, D.C., emphasized the struggles they have endured on the path to success, saying they chose this industry, not the other way around.
“We’ve become part of the industry’s fabric … It’s difficult, but the rewards are incredible. We really feel like we’re making a difference,” Natalia Luis said. “Our philosophy is to give as much subcontracting as possible” to other minority business enterprises.
Maryland’s infrastructure provides plenty of demand for companies such as M. Luis, but funding still remains short, Henderson said.
Of the state’s 7,842 miles of roadway eligible for federal aid, 33.6 percent are rated “not acceptable” and need major repairs or replacement, according to the American Road & Transportation Builders Association. Maryland transportation construction businesses contribute about $238.1 million in state and federal payroll tax revenues and employ 30,936 full-time workers.
“The consensus from most is [that] toward the fourth quarter, the industry should be on more solid footing. We’re still flat right now,” Henderson said. “We still benefit from [federal] stimulus spending, but that’s coming to an end soon. None of this is simple.”
Although M. Luis also was hit hard by the Great Recession, the company was able to hire back all of the 30 employees it laid off.
The sisters said they expect the new asphalt plant to take the company to the next tier of work, as it tries to expand within the manufacturing branch.
For Cidalia Luis, who also is a cancer survivor, the company’s success is just another in a series of miracles for which the sisters are thankful. “This isn’t a new chapter; this is a new volume,” Natalia Luis said.
2017 – M. Luis CEO and COO, 2017 Honorees of the Montgomery County Business Hall of Fame READ MORE
2017 – M. Luis Construction COO, Natalia Luis weighs in with Fox Business News’ Charles Payne on the ADP report reflecting impacted job growth and the U.S. economy. READ MORE
2017 – M. Luis COO, Natalia Luis, Invited to a Discussion on Small Business at the White House READ MORE
2017 – M. Luis COO, Natalia Luis featured on Making Money with Charles Payne READ MORE
2017 – M Luis COO, Natalia Luis, Featured on Fox & Friends READ MORE
2016 – M. Luis Attends MCCC GovConNet Procurement Conference READ MORE
2016 – M. Luis Products Opens Second Asphalt Facility READ MORE
2015 – Cidalia Luis-Akbar and Natalia Luis Receive MCCC Small Business Leader of the Year Award READ MORE
2015 – M. Luis Participates in Special Halloween “Race for Every Child” READ MORE
2015 – M. Luis Receives Award at CRMSDC’s 34th Annual Leaders and Legends Awards READ MORE
2015 – Cidalia Luis-Akbar and 11 other Business Leaders Appointed by Leggett to Run MoCo Economic Development READ MORE
2015 – Natalia Luis Recognized by BGE as a Graduate of Focus 25 Class READ MORE
2015 – Cidalia Luis-Akbar and Natalia Luis to Receive Montgomery County Chamber of Commerce Small Business Leader of the Year Award READ MORE
2015 – US Builder’s Review Features M. Luis Construction and Products READ MORE
2015 – FBI Washington Field Office Announces Director’s Community Leadership Award Presented to Cidalia Luis-Akbar READ MORE
2015 – Start a Career at M. Luis! READ MORE
2014 – Sisters use Kilimanjaro climb to raise money, spirits READ MORE
2014 – Huffington Post Feature – “Climbing Kilimanjaro for a Cause” READ MORE
2014 – 2014 Prémio Máxima Mulher de Negócios READ MORE
2014 – ” M Luis Participant in City of Baltimore’s Minority Development Week” READ MORE
2014 – M. Luis Recognized the by Baltimore Business Journal READ MORE
2014 – M. Luis Construction is named one of Maryland’s Top 100 MBEs READ MORE
2014 – M. Luis Supports “Millions of Healthy Babies” – The Mt. Kilimanjaro Climb READ MORE
2014 – M. Luis Products, LLC Receives 2014 Best of Rockville Award READ MORE
2014 – M. Luis President and Vice President take part in the Global Entrepreneur Delegation to Lisbon READ MORE
2014 – M. Luis President Nominated for award by COTEC READ MORE
2014 – Children’s National Medical Center Fetal Medicine Institute Ribbon Cutting Ceremony READ MORE
2014 – New Children’s National Fetal Medicine Institute Offers Advanced Diagnostics and Patient Care READ MORE
2014 – Bill Clinton backs Anthony Brown at Potomac fundraiser: ‘I know what is in his heart’ READ MORE
2014 – President Barack Obama Visits M. Luis READ MORE
2014 – M. Luis Leadership Invited to the White House to Celebrate Successes READ MORE
2014 – One Mountain, Two Dedicated Sisters, Millions of Healthy Babies READ MORE
2014 – Cidalia Luis-Akbar named one of Maryland’s Top 100 Women READ MORE
2014 – Eagle Bank 2013 Annual Report: There when it counts. READ MORE
2014 – LT. GOVERNOR BROWN HOLDS MBE ROUNDTABLE DISCUSSION – Women and Minority Business Owners Share Ideas to Advance the MBE and SBR Programs READ MORE
2013 – WEBNC President’s Report – December 2013 READ MORE
2013 – 17th Annual PALCUS Leadership Awards Gala READ MORE
2013 – Noticias Magazine – “Como a família Luís conquistou Obama” READ MORE
2013 – The Washington Post: State, federal and private lending efforts help small business weather a ‘perfect storm’ READ MORE
2013 – M. Luis Executives Win Ernst & Young Entrepreneur of the Year® 2013 Maryland Award for Construction and Manufacturing READ MORE
2013 – Treasury Secretary Recognizes M. Luis’ Economic Contribution READ MORE
2013 – ABC Metro Washington – Building Washington Spring 2013 READ MORE
2012 – M. Luis Construction Among 16 Companies awarded GBC’s ‘Bridging the Gap” Award for Minority Owned Businesses READ MORE
2011 – Hard Hats & High Heels READ MORE
2011 – Woman in Business Maryland: Road-Building Sisters are Paving a Bright Future READ MORE
2011 – Gazette.net: Immigrant sisters take road less traveled READ MORE
2010 – Personal Drive, Wirtgen Products Help Contractor Grow In Maryland Market READ MORE